The need for real brand storytelling
The Story Lens (TSL) is a ground-breaking creative platform designed to restore trust, authenticity, and human connection in an era dominated by synthetic, AI-generated storytelling.
As consumer confidence in digital content plummets, with 74% of people saying AI has made it harder to trust what they see online (Deloitte, 2025), TSL provides a new visual standard built on truth, transparency, and verified real-world verification.
Brands today face a growing trust deficit. When audiences even suspect an image is AI-generated, trust drops by nearly 50% and purchase intent by 14% (Raptive, 2025). Meanwhile,98% of consumers now say authenticity is essential for trust (Getty Images, 2025).
The Story Lens responds to this urgent cultural shift by offering real storytelling campaigns (recent examples below) and a certification system that guarantees real creativity untouched by artificial intelligence.
Over one week, we took to the streets capturing different individuals, with different lives and different stories, all brought together by a
common bond - Choko Jewellery
With The Story Lens, ZAGG turns everyday moments into something more. Through five real stories captured in candid, human settings, this campaign highlights how the Kickstand - ZAGG’s most versatile protection accessory - isn’t just about holding up your device. It’s about holding up your day. Whether it’s powering conversations, capturing creativity, or connecting across distance, the Kickstand is there to support what matters. Just like ZAGG.
This restaurant was inspired by Agatha Christie, a true storyteller.
The Story Lens spent a day with the team just before Christmas, showing the real stories behind this award-winning restaurant.
SEARCH THE VERIFIED CAMPAIGN
Talk to the team
DM @thestorylensbrand - mail@thestorylens.co.uk
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mail@thestorylens.co.uk