We prove what is real, not detect what is fake, by championing authentic human creativity.

●   THE TEAM

Lu Domenici

Lucia Domenici

Co-Founder and CEO

Lucia is the heart of The Story Lens. A passionate creative leader (ECD for HMD/Nokia), who has shaped numerous global brand campaigns. She heads up The Story Lens Creative Community.

Lars Silberbauer

Lars Silberbauer

Co-Founder and CMO

Lars is the muscle behind The Story Lens. A global marketer (MTV, Lego and currently Goldman Sachs). He drives the technology and funding behind The Story Lens.

Pete Way

Pete Way

Co-Founder and Creative Chief Officer

Pete is the voice of The Story Lens. A multiple award-winning creative (Cannes Lions, BAFTA, Clio and Sabres). He guides the real storytelling campaigns. 

Marius Hartmann

Marius Hartmann

Head of Tech - Inventor

Focused on AI and knowledge graphs since 2017, leading specialist teams across innovation, data science and IT architecture. He's Head of Tech and the inventor behind GRAPHENTICA.  

Marco Grandinetti

Marco Grandinetti

Head of Motion

Motion designer and compositor with 20+ years' experience, crafting animations for film promos, ads, live events and social media. He's the creative force behind all filming, motion and editing for The Story Lens.

Michael Leckie

Michael Leckiei

Podcast Host

Belfast-born photographer with 15+ years shooting portraits, lifestyle and sport for global brands and celebrities. Also one of the voices behind The Story Lens Podcast, hosting human, creative, unfiltered conversations and stories.

Haydon Perrior

Haydon Perrior

Podcast Host

London-based photographer and director working across commercial campaigns, editorial features, and personal projects in 30+ countries. The other voice of The Story Lens Podcast, hosting conversations on the stories behind the shots.

Adam Ferguson

Adam Ferguson

Podcast Host

Adam is interested in storytelling in all its forms and how what we do in life and work changes the way we tell our stories. His own background is in brand and insight, where for 20 years he has helped brands understand how to tell their stories in the way which most appeals to their audiences.

Alexandra Edwards

Alexandra Edwards

Podcast Host

Alexandra has spent over a decade in television across music, broadcasting, and digital media; passionate about connecting creators with global audiences and curious about what stays human about creativity in the age of AI.

mail@thestorylens.co.uk

All content  © The Story Lens 2026

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