Creative, commercial and technical leadership in one founding team.
● THE TEAM
Lucia Domenici
Co-Founder and CEO
Lucia runs the company and is the reason creators trust it. More than twenty years as an Executive Creative Director connected her to leading photographers, filmmakers, musicians, writers and designers worldwide.
She built and scaled Nokia Mobile's global in-house studio over 5 years and, in addition to creating global campaigns at Nokia, has led creative development at Sony, Heineken, Mattel, FC Barcelona, and Poste Italiane. An award-winning street photographer, she is at the heart of The Story Lens community
Lars Silberbauer
Co-Founder and CMO
Lars leads commercial strategy and funding and is an Operating Partner at Goldman Sachs. Two decades of global marketing, and every role was a transformation. He built LEGO's social and digital operation from nothing into one of the most engaging brands on social media. He ran marketing, brand and digital for the International Olympic Committee through Tokyo and Beijing. As CMO, he rebuilt MTV's digital brand at Paramount and repositioned Nokia phones. Twenty years on the buying side of creative work.
Pete Way
Co-Founder and Creative Chief Officer
Pete, our CCO, has won multiple awards across a number of creative industries (Cannes Lions, BAFTA, Clio and Sabres). Firstly, launching Maxim, Stuff and Men's Fitness Magazines, then TV, where he worked on the multi-award-winning Big Breakfast, Saturday Night Takeaway and then spent 7 years as a showrunner at the BBC. Then into advertising, marketing and PR, he was Head of Creative at Paddy Power, then went on to be an ECD at WPP for 7 years and most recently a Creative Director at Lucky Generals (TBWA).
Marius Hartmann
CTO
Marius is the Chief Technology Officer of GRAPHENTICA and the developer of the technical foundation it stands on: a dual-strand chain in which neither strand can be falsified without breaking the other. PhD in AI. Founded and led the data science lab behind Denmark's public fraud detection systems, then Chief Architect of the country's common public digital architecture.
Marco Grandinetti
Head of Motion
Motion designer and compositor with 20+ years' experience, crafting animations for film promos, ads, live events and social media. He's the creative force behind all filming, motion and editing for The Story Lens.
Michael Leckiei
Podcast Host
Belfast-born photographer with 15+ years shooting portraits, lifestyle and sport for global brands and celebrities. Also one of the voices behind The Story Lens Podcast, hosting human, creative, unfiltered conversations and stories.
Haydon Perrior
Podcast Host
London-based photographer and director working across commercial campaigns, editorial features, and personal projects in 30+ countries. The other voice of The Story Lens Podcast, hosting conversations on the stories behind the shots.
Adam Ferguson
Podcast Host
Adam is interested in storytelling in all its forms and how what we do in life and work changes the way we tell our stories. His own background is in brand and insight, where for 20 years he has helped brands understand how to tell their stories in the way which most appeals to their audiences.
Alexandra Edwards
Podcast Host
Alexandra has spent over a decade in television across music, broadcasting, and digital media; passionate about connecting creators with global audiences and curious about what stays human about creativity in the age of AI.
mail@thestorylens.co.uk
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